Have you ever felt the energy of a networking call shift as the clock hits the 30-minute mark? Here’s a fact that might surprise you: studies show that attention spans start to dip after just 25 minutes on a video call. Yet, those final moments can be where the magic happens—the deal-sealing questions, the authentic connection, the unexpected opportunities.
So, should you wrap it up right at 30 minutes? Or could you be leaving value on the table?
In this article, we’ll break down the psychology of time in professional conversations, the unspoken rules of networking etiquette, and how to structure your calls to leave a lasting impression. Whether you’re a seasoned professional or a new face in your industry, this guide will help you master the art of timing—and make every second count.
The Psychology Behind Networking Call Timing
Time perception plays a crucial role in human interactions. According to research in cognitive psychology, people’s focus wanes when conversations extend beyond their mental bandwidth. For networking calls, this means you need to be strategic about when and how you wrap up.
Ending a call at the 30-minute mark might align with conventional wisdom, but it’s not a one-size-fits-all solution. Instead, consider the call’s purpose. Are you seeking to pitch an idea, build rapport, or explore mutual interests? Each goal might require a different approach to timing.
Structuring a 30-Minute Networking Call
- The First 5 Minutes: Set the Stage Start strong. Begin with a warm introduction and a quick overview of the call’s agenda. Use this time to establish rapport and highlight shared interests. Remember, first impressions matter.
- Minutes 5 to 20: Dive Into the Core Discussion This is the heart of the call. Whether you’re presenting a business idea or learning about the other person’s goals, ensure this segment is engaging and focused. Ask open-ended questions to encourage dialogue, and listen actively.
- The Final 10 Minutes: Wrap-Up and Next Steps Conclude with actionable takeaways. Summarize key points discussed, and clearly outline the next steps. This is your moment to leave a lasting impression, so be concise yet impactful.
When to Extend Beyond 30 Minutes
There are scenarios where extending a networking call beyond 30 minutes can be advantageous. If the conversation is flowing naturally and both parties seem invested, an extra 10-15 minutes could deepen the relationship. However, always respect the other person’s time. Ask if they’re comfortable continuing the discussion before proceeding.
Practical Tips for Managing Call Duration
- Be Prepared: Research your contact beforehand. Having relevant insights and tailored questions will keep the conversation efficient and meaningful.
- Watch the Clock: Use a timer or a subtle glance at the clock to stay on track without seeming rushed.
- Be Flexible: While structure is important, be ready to adapt. Sometimes, the best insights come from unplanned tangents.
- Follow Up: A thoughtful follow-up email can reinforce the connection and ensure the call’s key points are remembered.
Why Timing Matters in Networking
Networking is about building trust and fostering professional relationships. By being mindful of time, you demonstrate respect, organization, and consideration—qualities that leave a positive impression. Moreover, mastering timing helps you navigate the fine line between being engaging and overstaying your welcome.
Final Thoughts
Should you end networking calls at 30 minutes? The answer depends on the context. While 30 minutes is a practical benchmark, the true key lies in being intentional and adaptable. By understanding your objectives, managing the call’s flow, and respecting the other person’s time, you can maximize the value of every conversation.
Networking isn’t just about the minutes spent on a call; it’s about the connections you create. Use these strategies to make your next call memorable, impactful, and worth every second.
