Making eCommerce SEO optimization easy with WriteText.ai

Every day, 8.5 billion searches are made on Google. It isn’t surprising because it is one of the largest search engines in the world. 90% of the 5.45 billion people use this platform to satisfy their many queries. That is why not doing SEO optimization strategies is a huge missed opportunity for businesses.

While SEO has been around for decades, Forbes reports that it existed even before Google, many business owners are still unfamiliar with the concept. In a general sense, it is part of content marketing strategies but it’s less about photos and videos and more about text content.

Still need a bit more information? Let’s break it down for you.

What is SEO?

The beginnings of SEO happened around 1997. It is this time, Search Engine Journal reports, that the term is first used. 

In today’s digital landscape, SEO optimization is all about using the right keywords in order to appear in search engine results pages (SERP) and be visible to potential customers..

For example, if you are an eCommerce hardware store, you may want to be one of the first links for the keyword ‘online hardware stores’ in search results. This sample key phrase has a commercial or transactional intent. They are the kind of keywords that are ideal for online shopping. Why? Commercial search intent is when a potential customer is actively researching products before making a purchase decision. Transactional, on the other hand, is when users have already decided to make a purchase.

How to find the right keywords?

There are many keywords to rank for but not all of them are the same. The process of analyzing which ones are the best ones for you is called keyword research, and it is essential in implementing SEO optimization strategies that will get you ideal results.

Tools like Google Keyword Planner, Google Trends, AnswerThePublic, keyword generators, and even AI tools can help in this step. Keyword research is a combination of analyzing the keyword intent, search volume, and competition or keyword difficulty.

The difficulty or competition is a necessary metric to review as it reports how difficult it is to rank for a specific key phrase. As a good rule of thumb, it is better to get keywords that are high in search volume and low in difficulty. Immediately shooting for high-competition keywords wouldn’t give you the sudden site traffic increase you may expect. Bigger or well-established websites are usually dominating these keywords as they have higher authority. 

SEO optimization is a slow and gradual process of dominating low-difficulty keywords to establish yourself first. This process will help you win the favor of search engines which can strengthen your authority, making you more and more eligible to optimize for difficult keywords.

What is on-page SEO?

While there are still many SEO factors that need to be considered, keyword integration is the basics for ranking high in search pages. This type of SEO optimization is called on-page SEO. 

On-page search engine optimization is making strategic efforts in writing content for your online store. This means strategically adding your chosen keywords in every text element available on your eCommerce website.

Here are a few text in your online store you should keep in mind for on-page SEO optimization:

• Category descriptions. These are the contents that describe a group of your products in your webshop. It can be a page about women’s shoes which will introduce shoe staples such as flat shoes, sandals, or heels.
• Product descriptions. Usually found in every item in your webshop, it talks more about the specific product in-depth. It can be about the brand, features, type of material, and more. 
• Image alt text. You can often see this text when a website fails to load certain images. It acts as an alternative to the picture and is great for making your website accessible.

What is off-page SEO?

Off-page SEO are the elements that affect your search engine-friendly campaign that are not necessarily directly on your store’s website.

These can easily be building backlinks or social media engagement. Like on-page SEO, it is important to keep these off-page text elements in mind to build authority.

The following are text elements outside your webshop for more comprehensive SEO optimization:

• Meta titles. These text elements are usually the first that grabs our attention on search results pages. Optimizing these headers can grab the attention of potential customers in their search journeys.
• Meta descriptions. These are the accompanying texts just below Meta titles. It’s like the snippet of what users can expect when they click on your link.
• Open Graph text. When sharing a link in social media, the Open Graph can describe the page you are linking to. It consists of a title, a description, and an image.

What makes SEO optimization difficult?

There are many challenges in SEO, and it is not just about keyword research and integration. It can be hard to fully understand, as a beginner, what it takes to optimize your eCommerce store. This is because SEO optimization is not a one-time thing.

It requires constant monitoring. Why? Because SEO changes. Keywords adapt to the user behavior, market trends, search intents, and algorithm updates across the internet.

In a competitive digital world, it can be a taxing responsibility especially for small to medium businesses. Webshop owners don’t always have the time for SEO optimization. From making content to monitoring and optimizing as changes occur, it is a time consuming process in marketing. 

While marketing is an essential part of growing your business, it can reduce the time for other important tasks such as reanalyzing resources, developing products and services, and monitoring your inventory.

Introducing WriteText.ai

There is no doubt that the new technologies today will only make digital marketing competitive. That is why AI SEO writing tools are a game changer to streamline your content creation and SEO optimization processes. 

WriteText.ai is an advanced AI solution that simplifies your SEO marketing strategies from start to finish. Developed for WooCommerce, Magento, Shopify, and with an API soon to release so you can integrate it with other platforms, it automates every process from writing eCommerce text to keyword research, integration, monitoring, and optimization. 

This means it can ensure that your meta titles, meta descriptions, product descriptions, category descriptions, Open Graph text, and image alt text are constantly updated with the effective keywords that can turn searches into sales.

New to the SEO scene? WriteText.ai is here to help you start your journey in your progress from low-difficulty keywords to keywords that match your biggest competitors. 

So, wherever you are in your SEO optimization journey, choose a tool that can adapt to your eCommerce marketing journey, and give WriteText.ai a try!

Key takeaway

SEO optimization does not have to be overwhelming. While it can be complex and time-consuming, there are AI tools that can make things easier.

Tailored for WooCommerce, Magento, and Shopify, WriteText.ai is an eCommerce copywriting tool that can help businesses stay competitive in search results pages. It is designed to streamline content creation to achieve long-term growth no matter what the keyword trends are. 

Empower your webshop processes today and attract customers just from Google!