Customer retention is more important than ever for ecommerce businesses. With rising acquisition costs, savvy Shopify store owners are investing in customer loyalty programs apps to keep their shoppers coming back. The right Shopify rewards apps don’t just offer points and perks, they also seamlessly integrate with email marketing tools, enabling personalized, timely communication that boosts engagement and lifetime value.
Whether you’re looking for a Shopify loyalty program free or premium, here are 7 of the best loyalty programs for Shopify that pair perfectly with your email marketing strategy. And yes, they all integrate with top platforms like Klaviyo, Mailchimp, Omnisend, and more.
1. Nector – AI-Powered Loyalty & Rewards Program
If you’re looking for a smart, flexible, and modern Shopify loyalty program, Nector.io should be your first stop. Built for today’s fast-paced ecommerce brands, Nector uses AI to power personalized rewards and loyalty experiences across every step of the customer journey.
Key Features:
- Customizable points-based and tiered loyalty programs
- Gamified engagement: spin-the-wheel, scratch cards, referral bonuses
- Deep integration with Klaviyo, Mailchimp, and other email tools
- Unified customer dashboard for viewing rewards, tiers, and progress
- Advanced analytics and cohort tracking for behavior-driven campaigns
Nector stands out for its ability to merge loyalty mechanics with customer engagement. Its email marketing integration goes beyond basic automation allowing behavior-based triggers for reward reminders, win-back emails, and exclusive offers. Whether you’re targeting first-time buyers or high-LTV customers, Nector gives you the tools to nurture loyalty at scale.
🛠️ Email Marketing Integrations: Klaviyo, Mailchimp, Omnisend
💰 Pricing: Free plan available with premium features in paid plans
🔗 Visit Nector
2. Smile.io – Simple, Scalable Loyalty Programs
One of the most recognized Shopify rewards program apps, Smile.io is ideal for growing businesses looking for plug-and-play loyalty solutions. It supports points, referrals, and VIP tiers, helping you build strong emotional connections with your shoppers.
Key Features:
- Points system for purchases, signups, birthdays, and more
- Referral program to turn loyal customers into brand advocates
- Branded rewards panel embedded into your Shopify storefront
- Klaviyo and Mailchimp integration for reward-based email flows
Smile’s ease of use and polished UI make it a go-to for stores just getting started. While the free plan covers basic needs, email integration and VIP tiers are gated behind premium pricing.
🛠️ Email Marketing Integrations: Klaviyo, Mailchimp
💰 Pricing: Free plan; advanced features in paid tiers
🔗 Visit Smile.io
3. LoyaltyLion – Data-Driven Loyalty with Advanced Segmentation
For brands that want granular control over their Shopify loyalty program, LoyaltyLion brings powerful customization and analytics to the table. It’s ideal for mid-to-enterprise-level businesses that want to personalize every loyalty interaction.
Key Features:
- Custom rules for earning and spending points
- Loyalty tiers with exclusive benefits
- Deep customer segmentation based on spend, behavior, and more
- Smart email triggers for lapsed customers, milestones, and incentives
LoyaltyLion’s standout feature is its data-rich segmentation—a goldmine for targeted email campaigns. You can send tailored messages via Klaviyo or Mailchimp to high-value customers, win back at-risk ones, and encourage tier upgrades.
🛠️ Email Marketing Integrations: Klaviyo, Mailchimp
💰 Pricing: Free for small stores; tiered pricing based on store size
🔗 Visit LoyaltyLion
4. Yotpo Loyalty & Rewards – Full-Stack Retention Platform
Yotpo is best known for its reviews and UGC tools, but its Loyalty & Rewards product is a powerful addition for brands wanting an all-in-one retention suite. It’s particularly strong when integrated with Yotpo Reviews and SMS.
Key Features:
- Omnichannel rewards: email, SMS, on-site
- Customizable earning rules and loyalty tiers
- Automated workflows via Klaviyo for loyalty reminders, post-purchase emails
- Integration with Yotpo Reviews and SMSBump for unified customer journey
Yotpo Loyalty is built for retention-first brands looking to centralize their customer engagement strategy. It’s more expensive than others, but the suite approach delivers serious value when you want email, SMS, reviews, and loyalty working in harmony.
🛠️ Email Marketing Integrations: Klaviyo
💰 Pricing: Paid only; customized pricing on request
🔗 Visit Yotpo Loyalty & Rewards
5. Stamped Loyalty – Seamless with Reviews and Referrals
Another great contender in the ecosystem of customer loyalty programs apps is Stamped. Known for its reviews platform, Stamped also offers a powerful loyalty and rewards module that fits right into your Shopify backend.
Key Features:
- Points system for purchases, reviews, social shares
- Referral program with incentivized sharing
- Seamless integration with Stamped Reviews
- Email triggers for reward expiration, referral success, and loyalty growth
For stores already using Stamped Reviews, adding Stamped Loyalty is a no-brainer. Its email features aren’t as robust as others, but with Klaviyo or Mailchimp integration, you can build full-funnel loyalty automations.
🛠️ Email Marketing Integrations: Klaviyo, Mailchimp
💰 Pricing: Free plan available; more features in paid versions
🔗 Visit Stamped
6. Growave – All-in-One Marketing Platform
Growave is more than just a loyalty tool. It bundles reviews, wishlists, referrals, and social login into one marketing app, making it ideal for stores that want to minimize the number of apps installed.
Key Features:
- Loyalty and VIP program
- Email automation for reward reminders and referrals
- Integrated reviews, wishlists, and UGC tools
- Affordable pricing for bundled tools
With Growave, email marketing features come as part of the suite, but for deeper integrations, Klaviyo and Mailchimp can be connected. If you’re seeking value and simplicity in one app, Growave is a top contender.
🛠️ Email Marketing Integrations: Klaviyo, Omnisend
💰 Pricing: Starts at $9/month; free trial available
🔗 Visit Growave
7. Marsello – Loyalty + Marketing Automation in One
Marsello is a unique player in the Shopify ecosystem. It combines Shopify loyalty with email and SMS marketing, making it a powerful all-in-one marketing automation platform.
Key Features:
- Smart loyalty program with custom rewards
- Email and SMS campaigns built directly into the app
- Pre-built automation flows for win-back, birthday, abandoned cart
- Real-time customer segmentation
Marsello is perfect for brands that want their loyalty and email marketing tightly integrated within a single dashboard. No need for separate apps or multiple logins.
🛠️ Email Marketing Integrations: Built-in (no need for third-party tools)
💰 Pricing: Free trial; paid plans based on contacts and features
🔗 Visit Marsello
Final Thoughts
Implementing a Shopify loyalty program is a proven strategy to boost customer lifetime value and brand loyalty. But when paired with email marketing tools, it becomes even more powerful, enabling you to deliver personalized, timely, and rewarding experiences.
Whether you’re a startup or scaling enterprise, there’s a perfect match among these best loyalty programs for Shopify.
Connect with us for more insights👇🏻
